In many companies, art is important. In addition to the traditional sponsorship and the investment in arts as an alternative currency in the financial sector, there are many possibilities for art integration related to internal and/or external effects. This group of themes is often neglected, and the underlying potential remains still unused. Art, for example, as part of corporate culture, can act as a symbol carrier of values, norms and attitudes, can offer trainig fields in the personnel policy, can assist change processes in the organizational development, or can satisfy emotional needs in the wake of corporate communications, just to name a few.

In all these cases, it is an advantage to follow a clear strategy in order to set new impulses and to support business goals. Often this is not immediately quantifiable, but the effect is existent! In the course of your business development referring to art-related issues, we are positioning our consulting and services.

Economy and culture are getting closer together in recent years. Titled as „Corporate Cultural Responsibility“ a part of the economic success will be invested in the fields of social, science, education, culture and sports. This makes things possible, where public funds are not available or insufficient. One advocates interests of the community and let society participate in success.